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United Sports & Entertainment

Integrated Management, Marketing & Media Solutions

The Battleground 2k

The Battleground 2k was one of college basketball's top events of the season featuring 4 NCAA Tournament teams...

Integrated Marketing Solutions for Events + Brands + Talent

USE Event Participants

SLE Podcast

Sports. Life. & Entertainment.

>>> Rhossi Carron

SLE Podcast, hosted by Rhossi Carron, is a new and exciting media platform that focuses on S&E news plus stories and interviews with some of the top athletes, coaches and brands in the country. SLE Podcast will also provide insight and resources for student-athletes, parents and coaches as they navigate the grassroots basketball process.

Saturday, NOV 25

Live. Love. Laugh.

Music & Comedy

Live. Love. Laugh. is a Music & Comedy Experience designed to be the perfect evening of entertainment for couples and friends to celebrate the beauty of life, the joy of laughter and the power of music. Don’t miss this epic event filled with great food, hilarious comedians, amazing musicians and soulful singers at Tribeca HTX in Houston (TX).


Grassroots Hoops Summit
Was A Spectacular Event

This ground-breaking event was designed to give the basketball community the tools and insight needed to guide student-athletes along their grassroots journey. The summit featured guest speakers, Q&A sessions plus panel discussions with grassroots industry leaders.

Join Our Grassroots Hoops Community

Dedicated to the Grassroots Basketball Community, USG has created an online playbook program with exclusive monthly content that allows for continued education regarding the youth basketball process. For only $15 per month, student-athletes, parents and coaches will have access to premium content, exclusive interviews, Q&A platforms, weekly vlogs, articles and more. This online playbook offers great value to the basketball community by providing ongoing tools and resources needed to navigate the grassroots process and help student-athletes achieve their next level and beyond.

Our Services

Event Management

USG develops and operates first-class sporting events in some of the premier arenas in the country

Brand Management

We provide innovative marketing and management tools that help athletes and businesses develop and grow their brand

Athlete Management

We ensure that our athletes are able to succeed at every aspect of their career both on and off the court

How We Help You Succeed.

The notion of blending sport and service, competition and community, entertainment and empowerment is at the heart of U-Sports Group.

We provide innovative marketing and management tools that help student-athletes develop and grow their brand.

We ensure that our athletes are able to succeed at every aspect of their game on and off the court.

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Introducing NIL Services

for Student-Athletes

USE's Brand Management Division was created to provide innovative marketing solutions for student-athletes as they navigate the unchartered waters of Name, Image and Likeness. USE's management tools help athletes to develop and grow their brand in an authentic way while staying organized, profitable and compliant.

New NFT!

The Battleground 2k NFT

The Battleground 2k was the first ever college basketball event in the country to offer NFT game tickets. Get your limited-edition Battleground 2k commemorative digital collectible featuring exclusive highlights from both high-level games.

Grassroots Hoops Course is an Impactful Online Resource for the Basketball Community

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C4CC Impact

Compete 4 Cause Classic Impacted Maui & Denton

C4CC Charity Exhibition double-header featured Texas A&M, Texas Tech, North Texas and Sam Houston in Denton (TX). Ticket proceeds benefited disaster relief efforts in Maui while local community activation impacted kids in Denton County.

Our Partners

Integrated management, marketing & media solutions for events, brands & talent

Let’s Get


Contact us today to get you connected with our team of experts to help you on your journey to success.

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