Making
Moments
That Move
The Needle
Who Are We?
Founded in 2018, United Sports & Entertainment was formed with the idea of creating world-class events that inspire athletes to create world-change.
USE entered the sports marketing space providing an elite stage for college basketball programs to compete in high-level events, while giving their student-athletes a platform to positively impact the community through associated social initiatives.
USE's collection of highly regarded signature college basketball events consist of The Battleground 2k, Hoop Hype XL and Compete 4 Cause Classic.
USE Services
We develop and operate world-class sports & entertainment events that bring value to collegiate programs, athletes, artists, sponsors and fans.
We provide innovative marketing and media solutions that help athletes, artists and businesses develop and grow their brand.
We provide the expertise, guidance and support necessary to help athletes & artists succeed in every aspect of their career.
United Sports & Entertainment
USE is a full-service sports, entertainment, and event activation agency specializing in high-energy fan experiences, live event production, brand partnerships, athlete management, and digital engagement. We create unforgettable moments that unite communities, energize fan bases, and elevate the culture of sports and entertainment.
Our work spans large-scale sporting events, community activations, branded experiences, plus athlete and talent-driven content.
Our objective is to expand our influence within the sports and entertainment landscape by connecting with fans, athletes, corporate partners, youth programs, universities, community organizations, and brands seeking powerful, culturally relevant engagement.
United Sports & Entertainment
USE is a full-service sports, entertainment, and event activation agency specializing in high-energy fan experiences, live event production, brand partnerships, athlete management, and digital engagement. We create unforgettable moments that unite communities, energize fan bases, and elevate the culture of sports and entertainment.
Our work spans large-scale sporting events, community activations, branded experiences, plus athlete and talent-driven content.
Our objective is to expand our influence within the sports and entertainment landscape by connecting with fans, athletes, corporate partners, youth programs, universities, community organizations, and brands seeking powerful, culturally relevant engagement.
United Sports & Entertainment
USE is an integrated management, marketing & media company that provides innovative solutions for events, brands & talent. We develop and operate a wide range of entertainment experiences that include live shows, concerts, conferences and sporting events. Additionally, USE’s Brand Management Division provides the expertise to help athletes and artists develop and grow their brand plus connect with their audience in an authentic way.
