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Who Are We?

Founded in 2018, United Sports & Entertainment was formed with the idea of creating world-class events that inspire athletes to create world-change.

USE entered the sports marketing space providing an elite stage for college basketball programs to compete in high-level events, while giving their student-athletes a platform to positively impact the community through associated social initiatives.

USE's collection of highly regarded signature college basketball events consist of The Battleground 2k, Hoop Hype XL and Compete 4 Cause Classic.

USE Support & Services.

We develop and operate world-class sports & entertainment events that bring value to collegiate programs, athletes, artists, sponsors and fans.

We provide innovative marketing and media solutions that help athletes, artists and businesses develop and grow their brand.

We provide the expertise, guidance and support necessary to help athletes & artists succeed in every aspect of their career.

We Are USE

United Sports & Entertainment

USE is an integrated management, marketing & media company that provides innovative solutions for events, brands & talent. We develop and operate a wide range of entertainment experiences that include live shows, concerts, conferences and sporting events. Additionally, USE’s Brand Management Division provides the expertise to help athletes and artists develop and grow their brand plus connect with their audience in an authentic way.

Integrated management, marketing & media solutions for events, brands & talent

Let’s Get


Contact us today to get you connected with our team of experts to help you on your journey to success.

Our Three Core Pillars

We manage our athletes to ensure their success.

We manage our athletes to ensure their success.

We manage our athletes to ensure their success.